CRO Jungle
Strategy overview  /  Mike Taft
Go-to-market strategy

One front door.
Four destinations.
Every opportunity routed where it belongs.

Mike Taft builds the brand and the relationships. CRO Jungle and its partner network turn that inbound into the right solution for every business that arrives, from global enterprises down to the founder who is not quite ready yet.

Mike Taft, point person CRO Jungle, AI and growth infrastructure A network of aligned partners
The operator

The credibility the whole network is built on.

Before the strategy works, the person at the front has to be worth meeting. Mike's career is the reason the right rooms open.

Mike Taft
Founder, point person

A faith-led entrepreneur who partners with founders and operators to build, optimize, and grow businesses. His international team at CRO Jungle leads the market in bringing AI solutions and infrastructure to businesses, and in building the technology owners need to reach heights they did not think were possible.

Faith led in practice, not just in language. Mike actively serves his home parish in Utica, New York, and that commitment anchors how he shows up for partners and clients.

The path that earns the room

01
U.S. Department of Defense
Trained in software development beginning at age 16.
02
Private sector technology
Carried that engineering foundation into commercial work.
03
Private equity and alternative investments
Moved from building product to allocating capital.
04
Wall Street, Bridgewater Associates
The world's largest and longest living hedge fund.
05
Founder and co-founder
Multiple technology companies, most recently CRO Jungle.
Step one, attract

Mike is the point person. The brand is the engine.

Mike is visible where serious operators gather. As his network and reputation compound, qualified inbound compounds with it.

Social media
A public presence and point of view.
Community events
Showing up locally and consistently.
Founders' summits
Convening the people he wants to serve.
Hack-a-thons
Building in the open with builders.
Conference stages
Speaking at top tier events, US and Dubai.
Brand growth turns into deal flow.
The wider the reach, the more inbound arrives. The job of the rest of this strategy is to make sure none of it is wasted.
Step two, sort

Four kinds of leads arrive. Each is named, not guessed at.

Inbound is qualified into one of four clear types so the right path is obvious the moment a relationship begins.

Type 01
Medium and Large Business
$20M to $300Mand $300M and above
Type 02
Small Business
Under $20Mrevenue
Type 03
Nonprofit and Not-for-Profit
Mission leddifferent needs, different tools
Type 04
Not Yet Qualified
Future fitreal potential, not ready today
Step three, route

One qualification point. Four routes. No lead left without a home.

Every type flows to the partner or resource built to serve it. This is where the network earns its keep.

MT
Mike TaftPoint person
Qualify and route
One inbound stream, sorted into the right path for each business.
Type 01  →  CRO Jungle retainer
Enterprise AI, technology led marketing, and high level strategy
Medium and large businesses retain CRO Jungle directly for enterprise AI solutions, technology led marketing, and senior strategy.Owned by CRO Jungle.
Type 02  →  SMB marketing + Esposito consulting
A gamified business solution, with marketing built to hit its KPIs
Small businesses are paired with an SMB focused marketing firm and John Esposito's Wall Street trained CFO and COO consulting.The result: a gamified business solution, plus a marketing company that can actually hit the KPIs the solution sets.
Type 03  →  Community Foundation
Served through a partner built for mission led organizations
Nonprofits and not-for-profits are connected to the Community Foundation, a CRO Jungle partner, and served through its full suite of tools.Routed to the partner, supported by the network.
Type 04  →  Resource library
A path to grow into the qualified level
Leads that are not yet a fit are offered downloadable resources designed to help them build toward the qualified level.Nurtured now, ready later.
The ecosystem

One brand, one center, several specialists.

Mike opens the door. CRO Jungle anchors the network. Each partner owns the work it is best built to do.

Network anchor

CRO Jungle

AI solutions, growth infrastructure, and the strategy that connects every route back to one standard of quality.

Mike Taft
Brand and point person
The front of the network. Builds reach, trust, and inbound.
CRO Jungle Retainer
Enterprise delivery
AI, technology led marketing, and high level strategy for medium and large business.
Esposito + SMB Marketing
Small business
Wall Street trained CFO and COO consulting paired with KPI accountable marketing.
Community Foundation
Mission led
A partner serving nonprofits through a dedicated suite of tools.